PRESS RELEASES SYSTEM

Not a retainer. One fixed sprint.

Not a retainer. One fixed sprint.

ABOUT

Most studios do work worth writing about and never enter the public record. Not because the work isn't good. Because no one taught them how, and traditional retainers cost €2.000–7.000 a month before a single line gets written.

This is the alternative. You bring the project. I write the release, build the kit, target the right journalists by hand, distribute personally, and report back on what happened. No monthly fee, one price, agreed upfront.

WHY IT MATTERS

10–15M monthly readers on Dezeen alone
1 strong article outperforms dozens of social posts
∞ reputation compounds over time

PROOF
MVRDV's Tianjin Library opening generated over 100 press requests in six weeks, using this exact process.
MVRDV's Tianjin Library opening generated over 100 press requests in six weeks, using this exact process.
A to Z
01 Intake Call: Define story, angle, and target audiences
02 Deliver Assets: Images, bio, project info, via checklist.
03 Write & Structure: Press release + press kit, drafted by us.
04 Review Round: One round of feedback. Fast.
05 Media Targeting: Selecting 5–15 journalists. No blast.
06 Distribution: Personalised outreach. Embargoed or live.
07 Reporting: Open rates, replies, placements. Transparent.
08 Calibrate: What worked, what to improve next time.
DISCIPLINES
Architecture
CGI (TBD)
Fashion & Luxury
Furniture Design
Graphic Design (TBD)
Interior Design
Landscape Design & Urban Planning
Photography (TBD)
Product & Industrial Design
Spatial & Digital Design
Visual Performance (TBD)
REGIONS
World. Europe. Country-specific.
English and Dutch texts only.
OUTLETS
ArchDaily · Architectural Digest · Designboom · Dezeen · Fast Company · Highsnobiety · Hypebeast · Surface Magazine · Dwell · Wallpaper* · + custom targets per project
ArchDaily · Architectural Digest · Designboom · Dezeen · Fast Company · Highsnobiety · Hypebeast · Surface Magazine · Dwell · Wallpaper* · + custom targets per project
PLANS
DIY: Press-worthy Decision Tree + Media Targeting tracker.
€90–150. You run it yourself.

DFY: Send. One launch, story's already strong.
4 hours. €600.

DFY: Send & Track. Full targeting, reporting, and a calibration debrief.
10 hours. €1.500.
DO IT YOURSELF
Press-worthy Decision Tree + Media Targeting tracker.
€90–150.

DONE FOR YOUR
Send. One launch, story's already strong.
4 hours. €600.

DONE FOR YOUR
Send & Track. Full targeting, reporting, and a calibration debrief.
10 hours. €1.500.
hello (at) dontwaste-i.com
CTA
hello (at) dontwaste-i.com