Holistic. Strategic.
Personalised.

From strategy to execution — I improve how you think, work, and communicate.

Holistic. Strategic.
Personalised.

From strategy to execution — I improve how you think, work, and communicate.

Holistic. Strategic.
Personalised.

From strategy to execution — I improve how you think, work, and communicate.

Creative Studios Don’t Need More Talent.
They Need Communication Performance Departments

Creative Studios Don’t Need More Talent.
They Need Communication Performance Departments

The creative industry keeps hiring more designers, strategists, and content leads — hoping better people will fix deeper problems. But most teams aren’t underperforming due to talent. They’re stuck in chaos: unclear communication, misaligned culture, and zero rhythm.


Deadlines slip. Messages get lost. Meetings multiply. Burnout gets mistaken for brilliance.


That’s why I started Don’t Waste I — a performance lab for creative businesses and bold individuals. I fix communication, culture, and workflows through structure, sharp questions, and 1% improvements that compound.


Most teams struggle with:

  • No performance systems

  • No prioritisation

  • No clear communication rhythm

  • No space for honest feedback

  • No protection of creative focus


You don’t need more people. You need better infrastructure.
And that's where I step in.

The creative industry keeps hiring more designers, strategists, and content leads — hoping better people will fix deeper problems. But most teams aren’t underperforming due to talent. They’re stuck in chaos: unclear communication, misaligned culture, and zero rhythm.


Deadlines slip. Messages get lost. Meetings multiply.
Burnout gets mistaken for brilliance.


That’s why I started Don’t Waste I — a performance lab for creative businesses and bold individuals. I fix communication, culture, and workflows through structure, sharp questions, and 1% improvements that compound.


Most teams struggle with:

  • No performance systems

  • No prioritisation

  • No clear communication rhythm

  • No space for honest feedback

  • No protection of creative focus


You don’t need more people. You need better infrastructure.
And that's where I step in.

The creative industry keeps hiring more designers, strategists, and content leads — hoping better people will fix deeper problems. But most teams aren’t underperforming due to talent. They’re stuck in chaos: unclear communication, misaligned culture, and zero rhythm.


Deadlines slip. Messages get lost. Meetings multiply. Burnout gets mistaken for brilliance.


Most teams struggle with:

  • No performance systems

  • No prioritisation

  • No clear communication rhythm

  • No space for honest feedback

  • No protection of creative focus


You don’t need more people. You need better infrastructure.

Sounds Familiar?

You’re creative. Ambitious. But stuck.

Not from lack of ideas, but from broken systems.


  • Reactive culture. Always behind schedule.

  • Big ideas, but no systems to execute them.

  • Teams unclear on priorities.

  • Founder stuck in the weeds.

  • Storytelling doesn’t match ambition.

  • Talent leaving too soon.



That’s where I step in.

I offer support in 3 ways: Partnerships, Capsules and Playbook.


For: Creative studios, independent founders, brand teams.

How: Short sessions, growth plans, deep Partnerships.

What You Can Expect

This isn’t consultancy. It’s a performance Partnership.
We co-work. We rebuild. We optimise.

Rebuild what slows you down. Optimise what works already.
Built from ecosystem thinking, sports performance, and design.

→ One-on-one strategic sessions

→ Workflow audits & redesigns

→ Leadership and communication tools

→ Cultural resets

→ Long-term growth plans

My Approach

Ecosystem Thinking

Creativity isn’t chaos. It’s a holistic and connected system.


1% Improvements

Tiny changes. Massive impact.


Performance Optimisation

Like sports: clarity, focus, and flow.


Collaborative Process

We build together — no homework, no overwhelm.


Niche Experts

When needed, I bring in the right people to meet your ambition.

Your Benefits

  • Align the vision → Make better decisions faste

  • Cut the clutter → Speed up what matters

  • Improve habits & tools → Build stronger teams

  • Track improvements → Stay ahead

Rotate your screen for better view

Who I Work With

Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.

Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.

Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.

How We Can Work Together

Short Sessions

  • 2-hour deep dive.

  • One challenge. Clear next steps.


Foundations Sprint

  • 5 sessions of 2 hours.

  • We tackle 1–2 key challenges together.


Partnership (Most Popular)

  • 25-hour collaboration.

  • We tackle 2–5 key challenges together.

  • We improve your brand, workflow, and systems—step by step.


Partnership Plus (Retainer)

  • 1–2 days/week embedded support.

  • For founders and teams ready to evolve from the inside out.

Short Sessions

→ 2-hour deep dive.

→ One challenge. Clear next steps.


Foundations Sprint

→ 5 sessions of 2 hours.

→ We tackle 1–2 key challenges together.


Partnership (Most Popular)

→ 25-hour collaboration.

→ We tackle 2–5 key challenges together.

→ We improve your brand, workflow, and systems—step by step.


Partnership Plus (Retainer)

→ 1–2 days/week embedded support.

→ For founders and teams ready to evolve from the inside out.

Why Work With Me

  1. I challenge your assumptions.

  2. I show up where the friction is.

  3. I build trust and momentum inside your team.

  4. I don’t present slides. I fix problems.

  5. I bring the right people when needed.

  6. I treat your business like it’s mine.

CASE STUDY

Repositioning KCAP:
Branding, Workflow, and Culture

Repositioning KCAP:
Branding, Workflow, and Culture

  • Development of a new visual identity

  • Empowered PR machine and teams

  • 25% increase in website traffic

  • 20-30% reduction in workflow timelines

Read More

CASE STUDY

Repositioning KCAP:
Branding, Workflow, and Culture

  • Development of a new visual identity

  • Empowered PR machine and teams

  • 25% increase in website traffic

  • 20-30% reduction in workflow timelines

Read More

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

Winy Maas
Founding Partner at MVRDV

380%

"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."

PR Department at MVRDV

mvrdv.com

25%

"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made work much easier and more fun."

HR Department at KCAP

kcap.eu

"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."

Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor

"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."

Anouk Kuitenbrouwer
Partner at KCAP

"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."

Jord Alma
Senior Concept Designer at Thule Group


Cut the fluff.
Do what you do best—better.

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

— Winy Maas, Founding Partner at MVRDV

380%

"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."

"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."

— PR Department at MVRDV

mvrdv.com

mvrdv.com

"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."

"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."

— Anouk Kuitenbrouwer, Partner at KCAP

25%

"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."

"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."

— HR Department at KCAP

kcap.eu

kcap.eu


Cut the fluff. Do what you do best—better.

Start Now

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