Don't Waste Your Time. Don't Waste Your 'I'.

A performance lab for creative businesses and bold individuals rethinking how we live, lead, and create.

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Don't Waste Your Time. Don't Waste Your 'I'.

A performance lab for creative businesses and bold individuals rethinking how we live, lead, and create.

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Don't Waste Your Time.
Don't Waste Your 'I'.

Don't Waste Your Time.
Don't Waste Your 'I'.

A performance lab for creative businesses and bold individuals rethinking how we live, lead, and create.

The DWI Playbook

Six areas where creative performance breaks down — and how to fix them.

Improve the Way You Act

From better positioning and team energy to tension points — this is what better performance looks like.

The DWI Playbook

Six areas where creative performance breaks down — and how to fix them.

Improve the Way You Act

From better positioning and team energy to tension points — this is what better performance looks like.

Stories That Move

Listen to the People Behind the Work

Stories That Move

Listen to the People Behind the Work

Stories That Move

Listen to the People Behind the Work

I’m Bastiaan — a performance strategist for creative businesses and bold individuals.


I fix communication, culture, and broken workflows. Not with fluff. With sharp questions, 1% improvements, and ecosystems that actually work.


If your team’s stuck, burnt out, or full of potential that isn’t converting, I’ll help you shift.

Fix your systems. Empower people. Say what matters.
Always improving. Always becoming.

Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.

Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.