Create Space.

Design Performance.

Where is the space in your studio?
And what becomes possible when you find it?

Create Space.

Design Performance.

Where is the space in your studio?
And what becomes possible when you find it?

REQUEST A SYSTEM DIAGNOSTIC™

A founder texts on a Tuesday about a decision that cannot wait.

A call happens on Sunday because the week ahead looks impossible.

A session covers hiring strategy, then shifts to fear of failure,

then ends with three clear priorities for the next thirty days.

This is not consultancy.

A partnership.

Most creative founders have the ambition.
The talent. The drive.

What gets harder is seeing the full picture when you're inside it every day.

That's what DON'T WASTE I is for.

“Energising, and deeply constructive inside a team.”

Winy Maas

Founding Partner MVRDV

Create Space.

Design Performance.

Where is the space in your studio?
And what becomes possible when you find it?

REQUEST A SYSTEM DIAGNOSTIC™

Most creative founders have the ambition. The talent. The drive.

What gets harder is seeing the full picture when you're inside it every day.

That's what DON'T WASTE I is for.

Most creative founders have the ambition.
The talent. The drive.

What gets harder is seeing the full picture when you're inside it every day.

That's what DON'T WASTE I is for.

A founder texts on a Tuesday about a decision that cannot wait.

A call happens on Sunday because the week ahead looks impossible.

A session covers hiring strategy, then shifts to fear of failure,

and then ends with three clear priorities for the next thirty days.

This is not consultancy.

A partnership.

A founder texts on a Tuesday about a decision that cannot wait.

A call happens on Sunday because the week ahead looks impossible.

A session covers hiring strategy, then shifts to fear of failure,

then ends with three clear priorities for the next thirty days.

This is not consultancy.

A partnership.

EMBEDDED WITHIN

HIGH-PERFORMANCE CREATIVE SPACES

“Energising and deeply constructive inside a team.”

Winy Maas

Founding Partner MVRDV

“Bastiaan didn't try to declutter my brain; he just laid out all the puzzle pieces, super clear and structured. Left feeling energised and focused. Turns out you don't need less chaos, just someone who can map it without killing it.”

“Bastiaan didn't try to declutter my brain;
He just laid out all the puzzle pieces, super clear and structured.
Left feeling energised and focused. Turns out you don't need less chaos, just someone who can map it without killing it.”

Joachim Baan

Founder Another Everything

“Bastiaan encouraged us to focus on aspects of our practice that we had previously overlooked. Through clear questions and a structured approach, he helped us align on what matters most, bringing greater clarity and direction to our positioning and future growth.”

Sofia Koutsenko

Founding Partner DROM Architects

“As a studio founder, I feel grateful to have Bastiaan on my side. Someone to call up day and night if there is a challenge or a newly born ambition. Someone to bounce ideas and get reality checks to increase growth as a person and business.”

Rene van Dijk

Founder Rene.Studio