Optimising Communication Performances

Optimising Communication Performances

Helping creative businesses grow sustainably without losing their creative edge.

Helping creative businesses grow sustainably without losing their creative edge.

Optimising Communication Performances

Helping creative businesses grow sustainably without losing their creative edge.

Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.

Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.

I simply love designing processes and optimising every detail of your 'ecosystem'. I don’t just tweak one area; I connect dots across all zones to build a more robust system.

I do this simply by looking at the whole picture and improving communication with yourself and the world. In this way I optimise and design better workflows, ecosystems and habits.

Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.

Hi, my name is Bastiaan van der Sluis,

With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.

Now, I help creative businesses improve their overall communications so they focus more on what they do best—better.

Hi, my name is Bastiaan van der Sluis,

With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.

Now, I help creative businesses improve their overall communications so they focus more on what they do best—better.

Brand Strategy

Digital Engagement

Reputation Management

Company Culture

Internal Communications

Talent Development

Brand Strategy

Digital Engagement

Reputation Management

Company Culture

Internal Communications

Talent Development

Sounds Familiar?

My Approach

Services Offered

What Results Can You Expect?

Who I Work With

Sounds Familiar?

My Approach

Services Offered

What Results Can You Expect?

Who I Work With

Sounds Familiar?

My Approach

Services Offered

What Results Can You Expect?

Who I Work With

Others Before You

Design Studio Overwhelmed with Workload

Solo Professional Experiencing FOMO

Architecture Firm Expanding Internationally

Fast-Growing Design Studio

Fashion Brand Having Troubles

Design Studio Overwhelmed with Workload

Solo Professional Experiencing FOMO

Architecture Firm Expanding Internationally

Fast-Growing Design Studio

Fashion Brand Having Troubles

Design Studio Overwhelmed with Workload

Solo Professional Experiencing FOMO

Architecture Firm Expanding Internationally

Fast-Growing Design Studio

Fashion Brand Having Troubles

Podcast:
Listen to Their Stories

CASE STUDY

Transforming KCAP: A Holistic Approach to Branding, Workflow, and Culture

Renewing its identity, empowering its ecosystem, and substantially improving its team's workflows, skills, and overall performances.

Others Before You

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."

— Winy Maas, Founding Partner at MVRDV

— Winy Maas, Founding Partner at MVRDV

380%

380%

"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."

"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."

— PR Department at MVRDV

— PR Department at MVRDV

"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."

— Anouk Kuitenbrouwer, Partner at KCAP

25%

"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."

— HR Department at KCAP

"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."

— Anouk Kuitenbrouwer, Partner at KCAP

25%

"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."

— HR Department at KCAP

  • Koen van Viegen

    Director Advisory Group at Royal Haskoning DHV

    "If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."

  • Xinglan Shi

    PR Officer at UN Studio

    "Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."

  • Inger Kammeraat

    Executive Director at ULI & Strategic Organisation Advisor

    "I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."

  • Xavier Blaringhem

    Partner at KCAP

    "I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."

  • Renske van der Stoep

    Founder ROFFAA

    "Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."

  • Jord Alma

    Concept Designer at Thule Group

    "He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."

  • Koen van Viegen

    Director Advisory Group at Royal Haskoning DHV

    "If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."

  • Xinglan Shi

    PR Officer at UN Studio

    "Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."

  • Inger Kammeraat

    Executive Director at ULI & Strategic Organisation Advisor

    "I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."

  • Xavier Blaringhem

    Partner at KCAP

    "I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."

  • Renske van der Stoep

    Founder ROFFAA

    "Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."

  • Jord Alma

    Concept Designer at Thule Group

    "He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."

  • Koen van Viegen

    Director Advisory Group at Royal Haskoning DHV

    "If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."

  • Xinglan Shi

    PR Officer at UN Studio

    "Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."

  • Inger Kammeraat

    Executive Director at ULI & Strategic Organisation Advisor

    "I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."

  • Xavier Blaringhem

    Partner at KCAP

    "I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."

  • Renske van der Stoep

    Founder ROFFAA

    "Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."

  • Jord Alma

    Concept Designer at Thule Group

    "He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."


Cut the fluff. Do what you do best—better.
Let's work together.


Cut the fluff.
Do what you do best—better.
Let's work together.

ARTICLES

Marginal Gains: Growing Your Business With 1% Small Improvements

Marginal Gains: Growing Your Business With 1% Small Improvements

Success isn’t built on overnight transformations—it’s crafted through tiny, consistent improvements.

Inspired by Dave Brailsford’s game-changing approach in cycling and business, I wrote an article that reveals how the 1% rule can empower your business performance.

Inspired by Dave Brailsford’s game-changing approach in cycling and business, I wrote an long-read article that reveals how the 1% rule can empower your business performance.

CASE STUDY

Transforming KCAP: A Holistic Approach to Branding, Workflow, and Culture

KCAP, the esteemed urban design, architectural, and landscape architecture, asked to assist in repositioning and revitalising its brand by renewing its identity, empowering its ecosystem, and substantially improving its team's workflows, skills, and overall performances.

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Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.

Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.

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