
Optimising Communication Performances
Optimising Communication Performances
Helping creative businesses grow sustainably without losing their creative edge.
Helping creative businesses grow sustainably without losing their creative edge.

Optimising Communication Performances
Helping creative businesses grow sustainably without losing their creative edge.
Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
I simply love designing processes and optimising every detail of your 'ecosystem'. I don’t just tweak one area; I connect dots across all zones to build a more robust system.
I do this simply by looking at the whole picture and improving communication with yourself and the world. In this way I optimise and design better workflows, ecosystems and habits.
Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.



Hi, my name is Bastiaan van der Sluis,
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.
Now, I help creative businesses improve their overall communications so they focus more on what they do best—better.
Hi, my name is Bastiaan van der Sluis,
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.
Now, I help creative businesses improve their overall communications so they focus more on what they do best—better.


Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development
Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development
Sounds Familiar?
My Approach
Services Offered
What Results Can You Expect?
Who I Work With
Sounds Familiar?
My Approach
Services Offered
What Results Can You Expect?
Who I Work With
Sounds Familiar?
My Approach
Services Offered
What Results Can You Expect?
Who I Work With
Others Before You
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles


Podcast:
Listen to Their Stories
CASE STUDY
Transforming KCAP: A Holistic Approach to Branding, Workflow, and Culture
Renewing its identity, empowering its ecosystem, and substantially improving its team's workflows, skills, and overall performances.
Others Before You


"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
— Winy Maas, Founding Partner at MVRDV
— Winy Maas, Founding Partner at MVRDV
380%
380%
"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."
"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."
— PR Department at MVRDV
— PR Department at MVRDV


"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP


"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."