
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Optimising Communication Performances
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.



Hi, my name is Bastiaan van der Sluis.
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles. Now, I help creative businesses do what they do best—better.
And improving your communication performance, that's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
Hi, my name is Bastiaan van der Sluis.
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles. Now, I help creative businesses do what they do best—better.
Hi, my name is Bastiaan van der Sluis.
With 15 years of experience across architecture, fashion, art, design, and communications, I’ve worked with renowned names like MVRDV, Studio Roosegaarde, KCAP, and BMWi, in both design and communication leadership roles.
Now, I help creative businesses do what they do best—better.
And improving your communication performance, that's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
Improving your communication performance. That's what I do best. Person, business or team; I ensure that you perform better in a more efficient way to get the most out of your talent and ambitions, your 'I'.
Human Capital
People first. Strong teams. Smart leadership.
Communication
Cut through the noise. Say what actually matters.
Performance
Fix what’s broken. Optimise what works. Repeat.
Human Capital
People first. Strong teams. Smart leadership.
Communication
Cut through the noise. Say what actually matters.
Performance
Fix what’s broken. Optimise what works. Repeat.
Sounds Familiar?
My Approach
Who I Work With
What Results Can You Expect?
How It Works
Service: Core Plans
Service: Growth Plans
Service: Add-On
Sounds Familiar?
My Approach
Who I Work With
What Results Can You Expect?
How It Works
Service: Core Plans
Service: Growth Plans
Service: Add-On
Sounds Familiar?
My Approach
Who I Work With
What Results Can You Expect?
How It Works
Service: Core Plans
Service: Growth Plans
Service: Add-On


"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
— Winy Maas, Founding Partner at MVRDV


"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP


"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made my work much easier and more fun."
— HR Department at KCAP
Others Before You
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles
Design Studio Overwhelmed with Workload
Solo Professional Experiencing FOMO
Architecture Firm Expanding Internationally
Fast-Growing Design Studio
Fashion Brand Having Troubles


Playbook:
Sharing Insights & How To
Podcast:
Listen to Their Stories
Others Before You
Cut the fluff. Do what you do best—better.
Cut the fluff.
Do what you do best—better.


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