Fix What’s Broken. Protect What Matters.

From vision to execution. Helping creative pioneers perform at their best in how they lead, communicate, and create.

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Fix What’s Broken. Protect What Matters.

From vision to execution. Helping creative pioneers perform at their best in how they lead, communicate, and create.

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Fix What’s Broken. Protect What Matters.

Fix What’s Broken. Protect What Matters.

From vision to execution. Helping creative pioneers perform at their best in how they lead, communicate, and create.

Sounds Familiar?

You’re creative. Ambitious. But stuck.

Not from lack of ideas — from broken systems.


  • Scattered workflows → Missed deadlines

  • No clear direction → Wasted energy

  • Vague communication → Lost opportunities

  • Inconsistent messaging → Weak reputation

You’re creative. Ambitious. But stuck.

Not from lack of ideas, but from broken systems.


  • Scattered workflows → Missed deadlines

  • No clear direction → Wasted energy

  • Vague communication → Lost opportunities

  • Inconsistent messaging → Weak reputation

What You Can Expect

I fix communication performance. That’s what I do best.
Rebuild what slows you down. Optimise what works already.


This isn’t coaching. It’s a Partnership collaboration.

Built from ecosystem thinking, sports performance, and design.

No fluff. No homework. Just clarity, flow, and better results.

The DWI Playbook

Six areas where creative performance breaks down — and how to fix them.

Improve the Way You Act

From better positioning and team energy to tension points — this is what better performance looks like.

Improve the Way You Act

From better positioning and team energy to tension points — this is what better performance looks like.

The DWI Playbook

Six areas where creative performance breaks down — and how to fix them.

Stories That Move

Listen to the People Behind the Work

Stories That Move

Listen to the People Behind the Work

Stories That Move

Listen to the People Behind the Work

I’m Bastiaan — a communication performance strategist for creative businesses.


I fix communication, culture, and broken workflows. Not with fluff.
With sharp questions, 1% improvements, and developing an ecosystem that actually works.


Business potential isn’t converting, your team is stuck, or need a partner-in-crime?
I’ll help you shift.

I’m Bastiaan — a communication performance strategist for creative businesses.


I fix communication, culture, and broken workflows. Not with fluff.
With sharp questions, 1% improvements, and developing an ecosystem that actually works.


Business potential isn’t converting, your team is stuck, or need a partner-in-crime? I’ll help you shift.

Fix your systems. Empower people. Say what matters.
Always improving. Always becoming.

Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.

Rotterdam, The Netherlands

© 2025 DON'T WASTE I. All rights reserved.