Direction Is Engineered.
Distraction Is Accidental.

Improving performance. That is what I do.


I work inside studios where everything looks right from the outside, in the gap between where they are and what they could be. The gap no one inside can see while standing in it.


My name is Bastiaan van der Sluis. Architecture gave me a systems mind. Public relations showed how perception is built. Leadership showed how decisions distort under growth. Entrepreneurship made accountability unavoidable. Inside MVRDV, BMW, DIESEL, Studio Roosegaarde, KCAP and others, I saw where high-performance work happens and where it fractures.


Performance does not improve with a standard programme. Every studio is unique, so the approach is personal and precise. I look at the whole and improve how work moves: the workflows, the working methods, the habits. The answer is usually a smart selection of small improvements that compound. Small steps, large growth, with results soon enough to build momentum.


The work is stepping into someone's tornado. Listen, observe, feel the pressure from the inside, then show them what they cannot see while standing in it. One question focuses everything: how do ambitious studios keep their clarity as they scale? DON'T WASTE I™ is my answer.


Think in Spaces. Create Space. Design Performance.

Direction Is Engineered.
Distraction Is Accidental.

Improving performance. That is what I do.


I work inside studios where everything looks right from the outside, in the gap between where they are and what they could be. The gap no one inside can see while standing in it.


My name is Bastiaan van der Sluis. Architecture gave me a systems mind. Public relations showed how perception is built. Leadership showed how decisions distort under growth. Entrepreneurship made accountability unavoidable. Inside MVRDV, BMW, DIESEL, Studio Roosegaarde, KCAP and others, I saw where high-performance work happens and where it fractures.


Performance does not improve with a standard programme. Every studio is unique, so the approach is personal and precise. I look at the whole and improve how work moves: the workflows, the working methods, the habits. The answer is usually a smart selection of small improvements that compound. Small steps, large growth, with results soon enough to build momentum.


The work is stepping into someone's tornado. Listen, observe, feel the pressure from the inside, then show them what they cannot see while standing in it. One question focuses everything: how do ambitious studios keep their clarity as they scale? DON'T WASTE I™ is my answer.


Think in Spaces. Create Space. Design Performance.

Direction Is Engineered.
Distraction Is Accidental.

Improving performance. That is what I do.


I work inside studios where everything looks right from the outside, in the gap between where they are and what they could be. The gap no one inside can see while standing in it.


My name is Bastiaan van der Sluis. Architecture gave me a systems mind. Public relations showed how perception is built. Leadership showed how decisions distort under growth. Entrepreneurship made accountability unavoidable. Inside MVRDV, BMW, DIESEL, Studio Roosegaarde, KCAP and others, I saw where high-performance work happens and where it fractures.


Performance does not improve with a standard programme. Every studio is unique, so the approach is personal and precise. I look at the whole and improve how work moves: the workflows, the working methods, the habits. The answer is usually a smart selection of small improvements that compound. Small steps, large growth, with results soon enough to build momentum.


The work is stepping into someone's tornado. Listen, observe, feel the pressure from the inside, then show them what they cannot see while standing in it. One question focuses everything: how do ambitious studios keep their clarity as they scale? DON'T WASTE I™ is my answer.


Think in Spaces. Create Space. Design Performance.

The organisations that shaped the methodology.

The organisations that shaped the methodology.