A long time ago, I figured I’d make money in real estate and invest in art, public spaces, and talented people. That was the plan. But plans are just that—plans. Reality has a way of pulling you in other directions.

I realised impact doesn't start with money. It’s about language—the ability to connect, articulate, and inspire. So I learned. Became a designer. A communicator. A leader. I wanted to know the rules so I could bend them. Working across fields like architecture, fashion, art, design, and communications, and with names like MVRDV, Studio Roosegaarde, KCAP, BMWi.

For 15 years, I helped others build their dreams, brands, and teams. By 33, I was Director of Communications at KCAP, a globally renowned architecture and urbanism firm. But last year, turning 37 with two kids, I moved on. Not because I had to, but because I wanted to.

I figured I simply love designing processes and optimising every detail of a creative business 'ecosystem'. I don’t just tweak one area; I connect dots across all zones to build a more robust system. But, this hasn't been done before. How do I put this position together? And what to call it?

Now, I help many instead of one at a time. Connecting people. Cutting the noise. Fixing what’s broken. Partnerships. And making space for my own dreams along the way.