Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
DON’T WASTE I is a communication performance platform.
Cutting through the noise, challenge waste, and build conditions for freedom.
Together with creative pioneers, we protect imagination and strengthen culture.
DON’T WASTE I is a communication performance platform.
We exist to cut through the noise, challenge waste, and build conditions for freedom. Together with creative pioneers, we protect imagination and strengthen culture.
DON’T WASTE I is a communication performance platform.
Cutting through the noise, challenge waste, and build conditions for freedom.
Together with creative pioneers, we protect imagination and strengthen culture.
The Name
The “I” is deeply personal—it stands for you. As a creative professional or business leader, your identity, time, and potential are your greatest assets. The name is both a call to action and a value statement: to value your own human capital, to make every moment count, and to urge you to turn vision into action.
The Name
The “I” is deeply personal—it stands for you. As a creative professional or business leader, your identity, time, and potential are your greatest assets. The name is both a call to action and a value statement: to value your own human capital, to make every moment count, and to urge you to turn vision into action.
Our Principles
Performance is a system — improve by 1% every day.
Remove waste, build conditions for freedom.
Lead with vision and empathy, not ego.
Culture eats strategy, always.
Keep showing up. Friction is your friend.
Our Principles
Performance is a system — improve by 1% every day.
Remove waste, build conditions for freedom.
Lead with vision and empathy, not ego.
Culture eats strategy, always.
Keep showing up. Friction is your friend.
Our Principles
Performance is a system — improve by 1% every day.
Remove waste, build conditions for freedom.
Lead with vision and empathy, not ego.
Culture eats strategy, always.
Keep showing up. Friction is your friend.
About the Why
DWI is more than capsules. We partner with creative teams and global studios to improve how they think, operate and communicate. Behind the scenes, we build systems that allow creativity to scale without breaking — from culture to communication, from leadership to workflows.
About the Why
DWI is more than capsules. We partner with creative teams and global studios to improve how they think, operate and communicate. Behind the scenes, we build systems that allow creativity to scale without breaking — from culture to communication, from leadership to workflows.
About CAPSULES
CAPSULES is a podcast about how creative people grow — in their careers, mindset, and craft. We talk with designers, founders, athletes, and cultural pioneers about their paths, choices, and the challenges behind the work: career growth, mental health, discipline, leadership, and staying creative under pressure.
Each episode is a capsule — an honest conversation that brings clarity and reflection.
Through in-depth dialogue, we explore the reality behind their careers: not just the milestones, but the mindset that shapes their energy, balance, and direction. Why did they stay, quit, or rebuild? What drives them? What almost broke them?
The series explores how to think clearer, work smarter, and waste less of your potential — your “I.” No budgets, no marketing teams — just honest stories from people shaping industries with their work and values.
About CAPSULES
CAPSULES is a podcast about how creative people grow — in their careers, mindset, and craft. We talk with designers, founders, athletes, and cultural pioneers about their paths, choices, and the challenges behind the work: career growth, mental health, discipline, leadership, and staying creative under pressure.
Each episode is a capsule — an honest conversation that brings clarity and reflection.
Through in-depth dialogue, we explore the reality behind their careers: not just the milestones, but the mindset that shapes their energy, balance, and direction. Why did they stay, quit, or rebuild? What drives them? What almost broke them?
The series explores how to think clearer, work smarter, and waste less of your potential — your “I.” No budgets, no marketing teams — just honest stories from people shaping industries with their work and values.
About the Founder
Bastiaan van der Sluis has spent 15 years in the creative field, working across architecture, art, communication and leadership. He studied at Willem de Kooning Academy, the Rotterdam Academy of Architecture, and Harvard Business School (Strategy & Innovation).
Before founding DON’T WASTE I, he collaborated with brands and studios such as MVRDV, BMWi, DIESEL, Studio Roosegaarde, and served as Director of Communications at KCAP, an internationally renowned office for architecture and urbanism.
In these roles, he learned how high-performance work happens — and where it breaks. Today, he partners with creative pioneers worldwide to connect dots across culture, communication and strategy, building systems that protect imagination and enable growth.
About the Founder
Bastiaan van der Sluis has spent 15 years in the creative field, working across architecture, art, communication and leadership. He studied at Willem de Kooning Academy, the Rotterdam Academy of Architecture, and Harvard Business School (Strategy & Innovation).
Before founding DON’T WASTE I, he collaborated with brands and studios such as MVRDV, BMWi, DIESEL, Studio Roosegaarde, and served as Director of Communications at KCAP, an internationally renowned office for architecture and urbanism.
In these roles, he learned how high-performance work happens — and where it breaks. Today, he partners with creative pioneers worldwide to connect dots across culture, communication and strategy, building systems that protect imagination and enable growth.
About the Founder
Bastiaan van der Sluis has spent 15 years in the creative field, working across architecture, art, communication and leadership. He studied at Willem de Kooning Academy, the Rotterdam Academy of Architecture, and Harvard Business School (Strategy & Innovation).
Before founding DON’T WASTE I, he collaborated with brands and studios such as MVRDV, BMWi, DIESEL, Studio Roosegaarde, and served as Director of Communications at KCAP, an internationally renowned office for architecture and urbanism.
In these roles, he learned how high-performance work happens — and where it breaks. Today, he partners with creative pioneers worldwide to connect dots across culture, communication and strategy, building systems that protect imagination and enable growth.
COLLABORATE
WHAT WE AIM FOR
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK