Holistic. Strategic.
Personalised.
From strategy to execution — I improve how you think, work, and communicate.
Holistic. Strategic.
Personalised.
From strategy to execution — I improve how you think, work, and communicate.
Holistic. Strategic.
Personalised.
From strategy to execution — I improve how you think, work, and communicate.
Sounds Familiar?
As a creative, you often feel stuck, overwhelmed by ambition, but held back by chaos due to inefficiencies. A lot of potential is wasted.
Scattered workflows → Missed deadlines
No clear direction → Wasted energy
Vague communication → Lost opportunities
Inconsistent messaging → Weak reputation
As a creative, you often feel stuck, overwhelmed by ambition, but held back by chaos due to inefficiencies. A lot of potential is wasted.
Scattered workflows → Missed deadlines
No clear direction → Wasted energy
Vague communication → Lost opportunities
Inconsistent messaging → Weak reputation
As a creative, you often feel stuck, overwhelmed by ambition, but held back by chaos due to inefficiencies. A lot of potential is wasted.
Scattered workflows → Missed deadlines
No clear direction → Wasted energy
Vague communication → Lost opportunities
Inconsistent messaging → Weak reputation
What You Can Expect
I improve performance. That’s what I do best. Together, we look at how you work, lead, and communicate — and fix what slows you down.
We do this simply by looking at the whole picture and improving communication with yourself and the world.
My approach draws from sports, systems thinking, and creative practice. We work hands-on. No fluff. No homework. Just structure, clarity, and better results.
I improve performance. That’s what I do best. Together, we look at how you work, lead, and communicate — and fix what slows you down.
We do this simply by looking at the whole picture and improving communication with yourself and the world.
My approach draws from sports, systems thinking, and creative practice. We work hands-on. No fluff. No homework. Just structure, clarity, and better results.
I improve performance. That’s what I do best. Together, we look at how you work, lead, and communicate — and fix what slows you down.
We do this simply by looking at the whole picture and improving communication with yourself and the world.
My approach draws from sports, systems thinking, and creative practice. We work hands-on. No fluff. No homework. Just structure, clarity, and better results.
My Approach
Ecosystem Thinking
Creativity isn’t chaos. It’s a holistic and connected system.
1% Improvements
Tiny changes. Massive impact.
Performance Optimisation
Like sports: clarity, focus, and flow.
Collaborative Process
We build together — no homework, no overwhelm.
Niche Experts
When needed, I bring in the right people to meet your ambition.
Ecosystem Thinking
Creativity isn’t chaos. It’s a holistic and connected system.
1% Improvements
Tiny changes. Massive impact.
Performance Optimisation
Like sports: clarity, focus, and flow.
Collaborative Process
We build together — no homework, no overwhelm.
Niche Experts
When needed, I bring in the right people to meet your ambition.
Ecosystem Thinking
Creativity isn’t chaos. It’s a holistic and connected system.
1% Improvements
Tiny changes. Massive impact.
Performance Optimisation
Like sports: clarity, focus, and flow.
Collaborative Process
We build together — no homework, no overwhelm.
Niche Experts
When needed, I bring in the right people to meet your ambition.
Your Benefits
Align the vision → Make better decisions faste
Cut the clutter → Speed up what matters
Improve habits & tools → Build stronger teams
Track improvements → Stay ahead
Align the vision → Make better decisions faste
Cut the clutter → Speed up what matters
Improve habits & tools → Build stronger teams
Track improvements → Stay ahead
Align the vision → Make better decisions faste
Cut the clutter → Speed up what matters
Improve habits & tools → Build stronger teams
Track improvements → Stay ahead
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Who I Work With
Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.
Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.
Solo creatives, studios (2–50), SMEs (<250),
Founders, and project teams inside larger orgs.
How We Can Work Together
Short Sessions
2-hour deep dive.
One challenge. Clear next steps.
Foundations Sprint
5 sessions of 2 hours.
We tackle 1–2 key challenges together.
Partnership (Most Popular)
25-hour collaboration.
We tackle 2–5 key challenges together.
We improve your brand, workflow, and systems—step by step.
Partnership Plus (Retainer)
1–2 days/week embedded support.
For founders and teams ready to evolve from the inside out.
Short Sessions
2-hour deep dive.
One challenge. Clear next steps.
Foundations Sprint
5 sessions of 2 hours.
We tackle 1–2 key challenges together.
Partnership (Most Popular)
25-hour collaboration.
We tackle 2–5 key challenges together.
We improve your brand, workflow, and systems—step by step.
Partnership Plus (Retainer)
1–2 days/week embedded support.
For founders and teams ready to evolve from the inside out.
Short Sessions
→ 2-hour deep dive.
→ One challenge. Clear next steps.
Foundations Sprint
→ 5 sessions of 2 hours.
→ We tackle 1–2 key challenges together.
Partnership (Most Popular)
→ 25-hour collaboration.
→ We tackle 2–5 key challenges together.
→ We improve your brand, workflow, and systems—step by step.
Partnership Plus (Retainer)
→ 1–2 days/week embedded support.
→ For founders and teams ready to evolve from the inside out.
Why Work With Me
I challenge your assumptions.
I show up where the friction is.
I build trust and momentum inside your team.
I don’t present slides. I fix problems.
I bring the right people when needed.
I treat your business like it’s mine.
I challenge your assumptions.
I show up where the friction is.
I build trust and momentum inside your team.
I don’t present slides. I fix problems.
I bring the right people when needed.
I treat your business like it’s mine.
I challenge your assumptions.
I show up where the friction is.
I build trust and momentum inside your team.
I don’t present slides. I fix problems.
I bring the right people when needed.
I treat your business like it’s mine.
Case Study
CASE STUDY
Repositioning KCAP:
Branding, Workflow, and Culture
Repositioning KCAP:
Branding, Workflow, and Culture
Development of a new visual identity
Empowered PR machine and teams
25% increase in website traffic
20-30% reduction in workflow timelines
CASE STUDY
Repositioning KCAP:
Branding, Workflow, and Culture
Development of a new visual identity
Empowered PR machine and teams
25% increase in website traffic
20-30% reduction in workflow timelines
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
Winy Maas
Founding Partner at MVRDV
380%
"Our Instagram following grew organically from 50,000 to 240,000 in 18 months due to Bastiaan's social media strategy."
PR Department at MVRDV
mvrdv.com
25%
"Bastiaan’s approach led to a 25% increase in workflow efficiency, which made work much easier and more fun."
HR Department at KCAP
kcap.eu
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
Anouk Kuitenbrouwer
Partner at KCAP
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Jord Alma
Senior Concept Designer at Tule Group
Cut the fluff.
Do what you do best—better.
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
"His high level of commitment, social engagement, enthusiasm, and kindness makes Bastiaan a worthy person to any organisation that wants to hire him."
— Winy Maas, Founding Partner at MVRDV
"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
"With a keen eye for aesthetics, he has developed powerful tools such as the website and corporate identity and implemented software critical to our efficiency."
— Anouk Kuitenbrouwer, Partner at KCAP
Cut the fluff. Do what you do best—better.
