Founded: 1907
HQ: Venice, Italy
Owners: Duncan Niederauer (former NYSE CEO)
Industry: Football / Fashion / Cultural Branding
Signature Product: Home and Away kits + editorial photography
2022 Revenue Estimate: N/A (Privately held)
Website: veneziafc.it
Instagram: @veneziafc
Merchandise Revenue Growth: From €730,000 to €4 million annually.
International Sales: 95% of merchandise sold outside Italy.
E-commerce Performance: 10% increase in website traffic and orders post-Shopify integration.
The Issue: A club with inconsistent football performance but massive untapped potential.
The Shift: Refusing to compete on football alone—they rebranded through fashion, design, and cultural minimalism.
The Impact: Global fashion media coverage, streetwear collaborations, millions of organic impressions—and a loyal following beyond football. //
Challenge: Limited international recognition and financial instability.
Strategy: Leveraging Venice’s rich cultural heritage through strategic branding and fashion collaborations.
Outcome: Significant increase in merchandise revenue and global fan engagement.