ARTICLE

Venezia FC Didn’t Rebrand to Impress. They Did It to Survive.

This isn’t a story about football. It’s about place, pride, and how one club turned identity into impact. What saved them wasn’t goals. It was guts, design, and a vision that changed their game.

ARTICLE

Venezia FC Didn’t Rebrand to Impress. They Did It to Survive.

This isn’t a story about football. It’s about place, pride, and how one club turned identity into impact. What saved them wasn’t goals. It was guts, design, and a vision that changed their game.

Venezia FC Didn’t Rebrand to Impress. They Did It to Survive.

  • Founded: 1907

  • HQ: Venice, Italy

  • Owners: Duncan Niederauer (former NYSE CEO)

  • Industry: Football / Fashion / Cultural Branding

  • Signature Product: Home and Away kits + editorial photography

  • 2022 Revenue Estimate: N/A (Privately held)

  • Website: veneziafc.it

  • Instagram: @veneziafc

  • Merchandise Revenue Growth: From €730,000 to €4 million annually.

  • International Sales: 95% of merchandise sold outside Italy.

  • E-commerce Performance: 10% increase in website traffic and orders post-Shopify integration.

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