I simply love designing processes and optimising every detail of creative businesses and talented teams when it comes to improving communication performances.
I simply love designing processes and optimising every detail of creative businesses and talented teams when it comes to improving communication performances.
I don’t just tweak one area; I connect dots across all zones to build a more robust system so you grow sustainably and become more independent.
I don’t just tweak one area; I connect dots across all zones to build a more robust system so you grow sustainably and become more independent.





Optimising Your Ecosystem
I achieve this by taking a holistic view, enhancing communication with yourself and the world, and optimising and designing workflows, ecosystems, and habits. Using the concept of an infinity loop, you can constantly monitor where you need to remove or upgrade.
Your Audiences & You
Staying on top of all the audiences and topics affecting your ambitions and the business ecosystem is challenging. Together, we'll cut through the noise and bring your best work to life, making your work impossible to ignore.
Your Ecosystem
Staying on top of all the audiences and topics affecting your ambitions and the business ecosystem is challenging. Together, we'll cut through the noise and bring your best work to life, making your work impossible to ignore.
Approach
Approach
Approach
Holistic Growth Strategy Development
I take a holistic approach to growth strategies, combining branding, HR, communication, organisation, PR, and marketing to create a tailored plan that actually works. By working closely with you, I'll help you to be focused and drive real results for your business and your people.
Performance and Workflow Optimisation
You know the saying "work smarter, not harder". I live by those words. By applying smaller changes and Kaizen principles, I help you identify areas for improvement, streamline processes, eliminate waste, so you can concentrate on what matters most.
Branding, Communication, and Customer Experience
Your brand is more than just a logo – it's how people feel when they interact with you. I help you strengthen your brand and market positioning, communicate more effectively (internally and externally), and assist creating customer experiences that leave a lasting impression.
Company Culture and Talent Development
Your people are your greatest asset, and their growth is crucial to your success. I help you get and keep your team in shape, working with enthusiasm and commitment, driving your brand and business forward..
Innovation and Competitive Insights
Innovation is not about being trendy – it's about staying ahead of the curve. I help you identify opportunities for growth, develop a competitive strategy, and develop a culture of innovation that creates the future success of your business.
Personalised Approach
A one-size-fits-all approach won't cut it. That's why I take a personalised, focused approach to help you achieve continuous 1% improvements. These small wins add to significant growth, and you'll see results quickly. This momentum will drive you to become the best version of yourself.
Holistic Growth Strategy Development
I take a holistic approach to growth strategies, combining branding, HR, communication, organisation, PR, and marketing to create a tailored plan that actually works. By working closely with you, I'll help you to be focused and drive real results for your business and your people.
Performance & Workflow Optimisation
You know the saying "work smarter, not harder". I live by those words. By applying smaller changes and Kaizen principles, I help you identify areas for improvement, streamline processes, eliminate waste, so you can concentrate on what matters most.
Branding, Communication & Customer Experience
Your brand is more than just a logo – it's how people feel when they interact with you. I help you strengthen your brand and market positioning, communicate more effectively (internally and externally), and assist creating customer experiences that leave a lasting impression.
Company Culture & Talent Development
Your people are your greatest asset, and their growth is crucial to your success. I help you get and keep your team in shape, working with enthusiasm and commitment, driving your brand and business forward..
Innovation & Competitive Insights
Innovation is not about being trendy – it's about staying ahead of the curve. I help you identify opportunities for growth, develop a competitive strategy, and develop a culture of innovation that creates the future success of your business.
Personalised Approach
A one-size-fits-all approach won't cut it. That's why I take a personalised, focused approach to help you achieve continuous 1% improvements. These small wins add to significant growth, and you'll see results quickly. This momentum will drive you to become the best version of yourself.


Your Audiences & You
Staying on top of all the audiences and topics affecting your ambitions and the business ecosystem is challenging. Together, we'll cut through the noise and bring your best work to life, making your work impossible to ignore.
What We Can Improve
What We Can Improve

Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development
Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Koen van Viegen
Director Advisory Group at Royal Haskoning DHV
"If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas."
Xinglan Shi
PR Officer at UN Studio
"Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths."
Inger Kammeraat
Executive Director at ULI & Strategic Organisation Advisor
"I was impressed and charmed by his communication skills. He truly sees a person, not just someone he works with."
Xavier Blaringhem
Partner at KCAP
"I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man."
Renske van der Stoep
Founder ROFFAA
"Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity."
Jord Alma
Concept Designer at Thule Group
"He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure."
Short Sessions
Partnership
Project / Team Optimisation
Brand Audit


Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development
Brand Strategy
Digital Engagement
Reputation Management
Company Culture
Internal Communications
Talent Development