
TIM HOOIJMANS
Light Designer & Co-Founder De Studio
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On Values, Pressure, and the Cost of Ambition
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Tim Hooijmans is a light designer whose work sits at the crossroads of craft, manufacturing, and culture. From a small workspace in Utrecht he builds custom lighting pieces for brands such as Stone Island, Off-White, and On Running, always starting from light itself rather than from form. Tim speaks openly about resilience, burnout, and the physical toll of caring so deeply about your craft. He explains why his process begins with light rather than objects, why he refuses to compromise on values, and why manufacturing is inseparable from design. And how to keep believing in yourself.
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TIM HOOIJMANS
Light Designer & Co-Founder De Studio
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EP TITLE
On Values, Pressure, and the Cost of Ambition
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Tim Hooijmans is a light designer whose work sits at the crossroads of craft, manufacturing, and culture. From a small workspace in Utrecht he builds custom lighting pieces for brands such as Stone Island, Off-White, and On Running, always starting from light itself rather than from form. Tim speaks openly about resilience, burnout, and the physical toll of caring so deeply about your craft. He explains why his process begins with light rather than objects, why he refuses to compromise on values, and why manufacturing is inseparable from design. And how to keep believing in yourself.
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WHY I ASKED THIS GUEST
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Today I'm joined by Peter Adolf, a visionary garden designer whose work has transformed how we experience landscapes known for projects like a eyeliner in New York and Ry Garden in Chicago. Peter spent decades redefining the relationship between plant spaces and emotion.
In this episode, we dive into his early challenges and creative breakthroughs. He shares how taking risks shape his craftsmanship career, and what the vital role is of intuition in great design.
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LISTEN TO THE FULL INTERVIEW
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EPISODE TRANSCRIPT
RECOMMENDED CLIPS
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DO OR DIE / A OR B
Are you more rational or emotional?
Piet: Both.
Practical or romantic?
Both.
Structure or color, both controlled the narrative or let the garden tell its own story?
A little bit of both.
Cherish the process or cherish the result.
Result and process.
Your work primarily recognized for its ecological impact or its aesthetic beauty.
Both.
Design one final, groundbreaking garden or curate and refine all your previous works?
I would like to have a new project and I think the gardeners that don't work well or refine my own gardens will take a lifetime again to get them where they were. 'cause gardeners have their own life, and also they need to have their own life to change the right way for the legacy.
The gardens will be taken care of, the gardeners. And is there a wish from you that it's maintained the same way or just let it go?
Let it grow into the future. I would say so. Let it grow by the good hands of bareness and into something that still is good and especially beautiful because you can imagine and trees grow up with the plants underneath, don't like it that or and years. So you have to change your plans. And if I look back to all the plants of what I've done and no garden looks the same anymore, and you can just rip it out and put it all over from your original design. So that's it.
Focus on mentoring young designers or document your life's work?
Both.
Your gardens and your true maintenance or wild and natural growth?
Wild and natural growth doesn't exist because then our garden ends up in metals and BLEs. So, it's always gardens, our gardens and garden. I'll say it's a place where you feel good in and it's extruded from nature, a place for yourself. So you have to treat it, you know, like, you treat yourself and in the best way. So environmentally, right, ecologically, right. And that just wildlife allowed, I see that in that sense. So it's not, Corning is about control. You cannot let it go.
ONE REQUEST
If this conversation resonates, can you please do one thing?
Follow the podcast. And share it with one person in your world who needs it right now.
That’s how these stories travel. That’s how we scale creative impact.
Attracting more listeners, guests, collaborators and sponsors.
Thanks for considering.
EXPLORE OTHERS
AND CONTINUE LISTENING
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TIM HOOIJMANS
Light Designer & Co-Founder De Studio
On Values, Pressure, and the Cost of Ambition
EP TITLE
Tim Hooijmans is a light designer whose work sits at the crossroads of craft, manufacturing, and culture. From a small workspace in Utrecht he builds custom lighting pieces for brands such as Stone Island, Off-White, and On Running, always starting from light itself rather than from form. Tim speaks openly about resilience, burnout, and the physical toll of caring so deeply about your craft. He explains why his process begins with light rather than objects, why he refuses to compromise on values, and why manufacturing is inseparable from design. And how to keep believing in yourself.
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SEASON
02
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31

CHIARA TOMASSI
Architect at 2050+
On Time, Transformation, and Redefining Ambitions
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Chiara Tomassi is an architect and designer based between Milan and Rome. Her career spans some of Europe’s most ambitious cultural and fashion projects, from MVRDV, AL_A, and MCA Architects to the Victoria & Albert Museum, Russian Pavilion at the Venice Biennale, and Nike EMEA Campus. Today, at 2050+, she focuses on transformation over new construction, creating meaning through restraint, awareness, and time.
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LIVIA & DAN
Founders Atlas of Shows
On Building Atlas of Shows with Belief, Partnership, and Turning a Thesis Into a Global Platform
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Livia Grigori and Dan Ricciardi are architects and the founders of Atlas of Shows, a Paris-based platform that decodes the scenography and architecture behind fashion’s most influential runways. What began as Livia’s master's thesis has grown into a research-driven practice followed by nearly 100.000 people, blending cultural analysis, design storytelling, and behind-the-scenes insight into the craft of fashion shows. Together, they bridge two worlds — architecture and fashion — translating the ephemerality of catwalks into a lasting visual and academic archive.
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WILLEM DE KAM
Photographer
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
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Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
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