AKAAR AMIN
Founder Lack of Guidance
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From Grassroots to Game-Changers: Football, Fashion, and Resilience
Akaar Amin is the founder of Lack of Guidance, an Amsterdam-based brand redefining football culture through innovative design and storytelling. Drawing from his background in graphic design and passion for football, Akaar has built a brand that merges sport, art, and personal expression. From navigating legal hurdles with early designs to creating collections that spark conversations, Lack of Guidance reflects Akaar’s dedication to authenticity and resilience.
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In this episode, Akaar shares how football shaped his identity, the lessons learned from setbacks, and the importance of starting small to make big waves. Discover his journey of building a brand that resonates across generations and inspires others to follow their vision.
WHY I INVITED THIS GUEST
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Piet Oudolf is one of the most influential landscape designers of our time. Known for his groundbreaking work on the High Line in New York and the Lurie Garden in Chicago, his naturalistic planting style has redefined public and private landscapes worldwide.
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WHY I INVITED THIS GUEST
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EPISODE TRANSCRIPT
Founder Lack of Guidance
EP TITLE
EP TITLE
From Grassroots to Game-Changers: Football, Fashion, and Resilience
Akaar Amin is the founder of Lack of Guidance, an Amsterdam-based brand redefining football culture through innovative design and storytelling. Drawing from his background in graphic design and passion for football, Akaar has built a brand that merges sport, art, and personal expression. From navigating legal hurdles with early designs to creating collections that spark conversations, Lack of Guidance reflects Akaar’s dedication to authenticity and resilience.
EP TITLE
In this episode, Akaar shares how football shaped his identity, the lessons learned from setbacks, and the importance of starting small to make big waves. Discover his journey of building a brand that resonates across generations and inspires others to follow their vision.