Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
[Re]Find Your Purpose.
A fast, strategic model to regain direction, clarity, and energy
Used by and for creative founders, strategists, and educators across Europe.
Get instant access to visual frameworks, exercises and guided prompts to align your work and life.
Get instant access to visual frameworks, exercises and guided prompts to align your work and life.
Built like a design system. Not a self-help guide. This is a strategic tool, not a feel-good method. Based on 15 years of experience, 100+ consultancy sessions and used in brand audits, team sessions, and founder coaching.
06:15:48:15
Start now for €95 (instead of €195)
Start now for €95 (instead of €195)
Limited launch offer — available this week only.
Limited launch offer — available this week only.
what you'll get
→ Interactive PDF (print & digital)
→ Insights and tips used in DWI's Partnerships
→ 10+ strategic tools: 5x Why, Ikigai, GPT prompts, SWOT, Lean Canvas
→ Free updates + lifetime access
Length: 2 hours
Format: Downloadable slides + reflection exercises
Price: €95
Access: Instant download
→ Interactive PDF (print & digital)
→ Insights and tips used in DWI's Partnerships
→ 10+ strategic tools: 5x Why, Ikigai, GPT prompts, SWOT, Lean Canvas
→ Free updates + lifetime access
Length: 2 hours
Format: Downloadable slides + reflection exercises
Price: €95
Access: Instant download
Who this is for
→ Creatives stuck between projects or paths
→ Founders questioning their direction
→ Students, independents, leaders
→ Anyone who needs a sharp restart
→ Creatives stuck between projects or paths
→ Founders questioning their direction
→ Students, independents, leaders
→ Anyone who needs a sharp restart
why it works
→ This is not a fluffy self-help course
→ Used in 100+ sessions
→ With creative founders, brand leaders, designers, and educators across the EU
→ You’ll leave with a better understanding, overview, and conviction to act
→ This is not a fluffy self-help course
→ Used in 100+ sessions
→ With creative founders, brand leaders, designers, and educators across EU
→ You’ll leave with a better understanding, overview, and conviction to act
PREVIEW
WHAT YOU CAN EXPECT
Built like a design system. Not a self-help guide.
This is a strategic tool, not a feel-good method. Based on 15 years of experience, 100+ consultancy sessions and used in brand audits, team sessions, and founder coaching.
what you'll learn
Each module combines creative reflection with practical structure. Simple frameworks that help you connect awareness to action.
Each module combines creative reflection with practical structure. Simple frameworks that help you connect awareness to action.
1. How to Use This Course
2. Start Where You Stand
3. Origin Story and Positioning
4. Self-Belief by Evidence
5. Idea Focus and Ten-Page Deck
6. Purpose, Goals, and Systems
7. Performance Blueprint
1. How to Use This Course
2. Start Where You Stand
3. Origin Story and Positioning
4. Self-Belief by Evidence
5. Idea Focus and Ten-Page Deck
6. Purpose, Goals, and Systems
7. Performance Blueprint
8. Time and Energy Management
9. Productise You
10. Personal Brand and Distribution
11. Validate, Don’t Daydream
12. The Next Move
13. The Long Game
8. Time and Energy Management
9. Productise You
10. Personal Brand and Distribution
11. Validate, Don’t Daydream
12. The Next Move
13. The Long Game
HOW IT WORKS
Purchase once — €95
Instant access to the full slide deck and reflection workbook.
2. Work at your own pace
Each exercise takes 5–15 minutes. Total duration: ±2 hours.
3. Apply it immediately
Build your personal framework, your roadmap, and your next step.
All materials are yours to keep and revisit anytime.
Purchase once — €95
Instant access to the full slide deck and reflection workbook.
2. Work at your own pace
Each exercise takes 5–15 minutes. Total duration: ±2 hours.
3. Apply it immediately
Build your personal framework, your roadmap, and your next step.
→ All materials are yours to keep and revisit anytime.
what you'll receive
→ 60+ slides of structured guidance
→ 10+ ready-to-use frameworks and reflection tables
→ Direct methods used in DON’T WASTE I Partnership sessions
→ Start the Course
Price: €95 | Instant Download
→ 60+ slides of structured guidance
→ 10+ ready-to-use frameworks and reflection tables
→ Direct methods used in DON’T WASTE I Partnership sessions
Direct link to my Google Drive. Instant download. No account needed.
→ Start the Course
Price: €95 | Instant Download
Ossip van Duivenbode
Architecture Photographer
Apart from the highly pleasant collaboration, I was impressed by his strategic insights to unleash full potential. In this way he not only creates added value for the companies he works for, but also for someone like me, a party he works with.
Apart from the highly pleasant collaboration, I was impressed by his strategic insights to unleash full potential. In this way he not only creates added value for the companies he works for, but also for someone like me, a party he works with.
Koen van Viegen
Director Advisory Group at Haskoning DHV
If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas.
If you or your company find yourselves stuck in a particular situation or mindset, Bastiaan is the person to help remove your blinders and shine a light on overlooked areas.
Xinglan Shi
PR Officer at UN Studio
Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths.
Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths.
Xinglan Shi
PR Officer at UN Studio
Working with Bastiaan has proven incredibly valuable to me. His keen insight into my competencies and strengths enables him to envision my potential career paths.
Xavier Blaringhem
Partner at KCAP
I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man.
Xavier Blaringhem
Partner at KCAP
I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man.
I am very thankful to Bastiaan for his profound engagement, guidance, and focus on results while using a very personal and human approach. If you need coaching, he's your man.
Renske van der Stoep
Founder ROFFAA
Bastiaan possesses a rare blend of empathy and strategic thinking, creating a supportive environment for personal and professional growth. His dynamic approach to branding elevates visibility and fosters authenticity.
Jord Alma
Concept Designer at Thule Group
He is exceptionally well prepared and open to adapting to new circumstances and opportunities whenever they pop up. I was impressed by the amount of work he can produce, especially under time pressure.
why this exists
Based on 100+ strategy sessions with creative founders, design leaders, and educators across Europe.
Most people overcomplicate clarity.
They chase answers from others instead of building their own system.
This course doesn’t give you new information. It helps you see patterns in what’s already there.
Created inside DON’T WASTE I – A Creative Performance Lab,
it combines frameworks from communication strategy, psychology, and high-performance systems.
Purpose is not found. It’s built. One reflection, one action at a time.
Based on 100+ strategy sessions with creative founders, design leaders, and educators across Europe.
Most people overcomplicate clarity.
They chase answers from others instead of building their own system.
This course doesn’t give you new information. It helps you see patterns in what’s already there.
Created inside DON’T WASTE I – A Creative Performance Lab,
it combines frameworks from communication strategy, psychology, and high-performance systems.
Purpose is not found. It’s built. One reflection, one action at a time.
Over the past year, I've been asked many times to assist. Because I can't increase my personal availability, I thought to extend my sources.
Most people overcomplicate clarity. They chase answers from others instead of building their own system. This course doesn’t give you new information. It helps you see patterns in what’s already there.
Created inside DON’T WASTE I – A Creative Performance Lab,
it combines frameworks from communication strategy, psychology, and high-performance systems.
Purpose is not found. It’s built. One reflection, one action at a time.
p.s., why only €95?
Expert, student or upcoming talent.
Like the podcast, I want to reach people and help them achieve their potential.
Free Podcast + Low entry-level course.
This is my way of trying to make things accessible.
Expert, student or upcoming talent.
Like the podcast, I want to reach people and help them achieve their potential.
Free Podcast + Low entry-level course.
This is my way of trying to make things accessible.
Expert, student or upcoming talent.
Like the podcast, I want to reach people and help them achieve their potential.
Free Podcast + Low entry-level course.
This is my way of trying to make things accessible.
ready to start?
ready to start?
Start now for €95 (instead of €195)
Start now for €95 (instead of €195)
Limited launch offer — available this week only.
Limited launch offer — available this week only.
Get full access now — including PDF and future updates.
Works on laptop, mobile, or paper. No account needed.
Get full access now — including PDF and future updates.
Works on laptop, mobile, or paper. No account needed.
06:15:48:15
BUY NOW
Start now for €95 (instead of €195)
Limited launch offer — available this week only.
Get full access now — including PDF and future updates.
Works on laptop and mobile. No login needed. Secure checkout.
06:15:48:15