Art and creative thinking aren’t just expressions—they’re powerful tools for solving complex problems, driving impactful innovation, and creating better services and products that enrich our daily lives socially, culturally and economically.
But creativity often gets wasted too easily. Lost in messy communication, unclear positioning, and inefficient workflows. Not from a lack of talent, but from everything around it.
I started Don’t Waste I to change that. Not as an agency. Not a consultant. Think Director of Performance in sports, but for creatives. Working behind the scenes.
Cutting waste. Strengthening decisions. Keeping things from breaking when scaling. Small, deliberate improvements that add up to something bigger.
Art is more valuable than money, so nurture it well.
Creating conditions for freedom means:
Giving ideas space to grow
Giving teams the tools to collaborate with less friction
Giving individuals the clarity to move with confidence