Fix What’s Broken.
Protect What Matters.

Fix What’s Broken.
Protect What Matters.

DON’T WASTE I curates capsules of cultural memory with creative pioneers —
and works with brands and studios to build high-performing systems in culture and business.

For creative pioneers who want to perform at their best —
in how they lead, communicate and build systems that work.

FEATURED CAPSULE

INDEX

shaping how we work, build and lead

shaping how we work, build and lead

00

ABOUT

01

CAPSULES

02

PARTNERSHIPS

03

PLAYBOOK

DONT WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.

00

ABOUT

01

CAPSULES

02

PARTNERSHIPS

03

PLAYBOOK

DONT WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.

00

ABOUT

01

CAPSULES

02

PARTNERSHIPS

03

PLAYBOOK

DONT WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.

featured capsule

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

Photographer

EP TITLE

WILLEM DE KAM

EP TITLE

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

SPACE

INSTAGRAM

EPISODE

29

SEASON

02

SEASON

02

EPISODE

29

WILLEM DE KAM

Photographer

INSTAGRAM

WEBSITE

INSTAGRAM

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

EP TITLE

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

SPACE

SEASON

02

EPISODE

29

WILLEM DE KAM

Photographer

INSTAGRAM

WEBSITE

INSTAGRAM

INSTAGRAM

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

SPACE

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Optimising Communication Performances

Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

This is not a podcast.

These are capsules of cultural memory.

Listen when it feels right. Pass it on if it stays with you.

Listen when it feels right. Pass it on if it stays with you.

SEASON 2: FULL GUEST LINE-UP

GET WEEKLY EPISODE UPDATES

Adi Gillespie

Andrea & Simone

Anne Kremers

Livia & Dan

Ben Wright

Chiara Tomassi

Daria Zvereva

Frank Vijg

Henk Oosterling

Joachim Baan

Julius Juul

Matthew Beal

Mirko Borsche

Mohamed Chajid

Phil Procter

Samir Bantal

Sanne van Manen

Simon Brown

Thomas Subreville

Tim Hooijmans

Tom Dorresteijn

Willem de Kam

Yuro Moniz

Zineb Seghrouchni

Founder UVU

Founders Formafantasma

Director Fenix Museum

Atlas of Shows

Co-Founder Pretty Soon

Architect at 2050+

Architect at OMA/AMO

Director Excelsior Foundation

Philosopher

Creative Director / Consultant

Co-Founder Heliot Emil

Brand Strategist & Store Designer

Founder Bureau Borsche

Creative Director

Furniture Designer

Director AMO at OMA

Initiator Housing Platform

Creative Director

Co-Founder ILL-Studio

Lighting Designer

Partner Studio Dumbar

Photographer

Ceramic Artisan

Founder DAR

CAPSULES

FULL LINE-UP

SEASON 2

Adi Gillespie

Andrea & Simone

Anne Kremers

Livia & Dan

Ben Wright

Chiara Tomassi

Daria Zvereva

Frank Vijg

Henk Oosterling

Joachim Baan

Julius Juul

Matthew Beal

Mirko Borsche

Mohamed Chajid

Phil Procter

Samir Bantal

Sanne van Manen

Simon Brown

Thomas Subreville

Tim Hooijmans

Tom Dorresteijn

Willem de Kam

Yuro Moniz

Zineb Seghrouchni

Founder UVU

Founders Formafantasma

Director Fenix Museum

Founders Atlas of Shows

Co-Founder Pretty Soon

Architect at 2050+

Architect at OMA/AMO

Director Excelsior Foundation

Philosopher

Creative Director / Consultant

Co-Founder Heliot Emil

Brand Strategist & Store Designer

Founder Bureau Borsche

Creative Director

Furniture Designer

Director AMO at OMA

Initiator Housing Platform

Creative Director

Co-Founder ILL-Studio

Lighting Designer

Partner Studio Dumbar

Photographer

Ceramic Artisan

Founder DAR

SEASON 1

Akaar Amin

Abdelkader Benali

Aric Chen

Charlotte Thomas

Dennis Vanderbroeck

Inger Kameraat

Javier Arpa Fernández

Joost Grootens
Julian Mollema

Kim Heinen
Loes & Simone

Margreeth Olsthoorn

Nathalie de Vries

Paul Cournet

Piet Oudolf

Said Kinos
Sarah Schulten

Simone van Neerven

Telmo Pieper

Thomas Verdel

Founder Lack of Guidance

Author, Journalist, Program Maker

Director Nieuwe Instituut

Editor at De Architect
Spatial Designer

Strategic Organisation Consultant

Head ‘Building Audiences’ TU Delft

Graphic Designer
Founder Analogue Agency
Media Relations & Public Affairs

Founders Team Thursday

Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV

Founder CLOUD & Chief Editor Capsule

Garden Designer

Contemporary Artist
Creative Strategy Consultant

Founder re.Bella

Imagemaker & (Mural) Painter

Director Moestuin Vollenhoven

CAPSULES: STORIES THAT MOVE

EXPLORE ALL FEATURED CAPSULES:

EXPLORE ALL CAPSULES:

This is not a podcast.

These are capsules of cultural memory.

SEASON

02

EPISODE

29

WILLEM DE KAM

Photographer

INSTAGRAM

WEBSITE

INSTAGRAM

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

EP TITLE

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

SPACE

In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.

SEASON

02

EPISODE

29

WILLEM DE KAM

Photographer

INSTAGRAM

WEBSITE

INSTAGRAM

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

EP TITLE

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

SPACE

In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.

SEASON

02

EPISODE

29

WILLEM DE KAM

Photographer

INSTAGRAM

WEBSITE

INSTAGRAM

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens

Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.

In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.

SPACE

CREDITS

PORTRAIT

PHOTOGRAPHERS

EP01: Boudewijn Bollmann
EP03: Ashley Rottjers
EP06: Liza Wolters
EP07: Lizzy Zaanen
EP09: Eva Roefs

EP10: Barbra Verbij
EP11: Robert Nel
EP22: Andras Ridovics
EP24: Ari Versluis

CAPSULES

FOR EVERYONE

YOUR VOICE THAT STAYS

A MEMO FOR THE FUTURE

COLLABORATE

WHAT WE AIM FOR

CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.

EMAIL ME

PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.

GET STARTED

PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.

ACCESS PLAYBOOK

MOST COLLECTED CAPSULES

EP15. PIET OUDOLF

On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition

556 DOWNLOADS

LISTEN NOW:

SPOTIFY

APPLE

EP20. PAUL COURNET
On Cultivating Communities,
Trusting the Process, and Creating Space for Others

578 DOWNLOADS

LISTEN NOW:

SPOTIFY

APPLE

EP01. JOOST GROOTENS
On a Self-Taught Approach:

Graphic Design and Teaching

441 DOWNLOADS

LISTEN NOW:

SPOTIFY

APPLE

EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience

394 DOWNLOADS

LISTEN NOW:

SPOTIFY

APPLE

EP02. SARAH SCHULTEN
On Building Creative Success:

Strategy and Branding

356 DOWNLOADS

LISTEN NOW:

SPOTIFY

APPLE

01 CAPSULES

PRIVATE TALKS. RECORD YOUR OWN.

COLLABORATE

WHAT WE AIM FOR

CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.

EMAIL ME

PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.

GET STARTED

PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.

ACCESS PLAYBOOK