Fix What’s Broken.
Protect What Matters.
Fix What’s Broken.
Protect What Matters.
DON’T WASTE I curates capsules of cultural memory with creative pioneers —
and works with brands and studios to build high-performing systems in culture and business.
For creative pioneers who want to perform at their best —
in how they lead, communicate and build systems that work.
FEATURED CAPSULE
INDEX
shaping how we work, build and lead
shaping how we work, build and lead
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
00
ABOUT
01
CAPSULES
02
PARTNERSHIPS
03
PLAYBOOK
DON’T WASTE I is a communication performance platform. Cutting through the noise, challenge waste, and build conditions for creative freedom.
featured capsule

On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
Photographer
EP TITLE
WILLEM DE KAM
EP TITLE
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
SPACE
EPISODE
29
SEASON
02
SEASON
02
EPISODE
29

WILLEM DE KAM
Photographer
WEBSITE
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
EP TITLE
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
SPACE
SEASON
02
EPISODE
29

WILLEM DE KAM
Photographer
WEBSITE
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
SPACE

Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.

Optimising Communication Performances
Helping creative businesses communicate better, work smarter, and grow sustainably—without losing their creative edge.
MOST LISTENED

EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
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578 DOWNLOADS

EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
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556 DOWNLOADS

EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
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441 DOWNLOADS

EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
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394 DOWNLOADS

EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
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388 DOWNLOADS

EP03. DENNIS VANDERBROECK
Crafting Spaces: On Design, Collaboration, and Personal Balance
LISTEN NOW:

SPOTIFY

APPLE

356 DOWNLOADS

EP20. PAUL COURNET
On Cultivating Communities, Trusting the Process, and Creating Space for Others
LISTEN NOW:

SPOTIFY

APPLE

578 DOWNLOADS

EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
LISTEN NOW:

SPOTIFY

APPLE

556 DOWNLOADS

EP01. JOOST GROOTENS
On a Self-Taught Approach: Graphic Design and Teaching
LISTEN NOW:

SPOTIFY

APPLE

441 DOWNLOADS

EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
LISTEN NOW:

SPOTIFY

APPLE

394 DOWNLOADS

EP02. SARAH SCHULTEN
On Building Creative Success: Strategy and Branding
LISTEN NOW:

SPOTIFY

APPLE

388 DOWNLOADS

EP03. DENNIS VANDERBROECK
Crafting Spaces: On Design, Collaboration, and Personal Balance
LISTEN NOW:

SPOTIFY

APPLE

356 DOWNLOADS
This is not a podcast.
These are capsules of cultural memory.
Listen when it feels right. Pass it on if it stays with you.
Listen when it feels right. Pass it on if it stays with you.
SEASON 2: FULL GUEST LINE-UP
GET WEEKLY EPISODE UPDATES
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
CAPSULES
FULL LINE-UP
SEASON 2
Adi Gillespie
Andrea & Simone
Anne Kremers
Livia & Dan
Ben Wright
Chiara Tomassi
Daria Zvereva
Frank Vijg
Henk Oosterling
Joachim Baan
Julius Juul
Matthew Beal
Mirko Borsche
Mohamed Chajid
Phil Procter
Samir Bantal
Sanne van Manen
Simon Brown
Thomas Subreville
Tim Hooijmans
Tom Dorresteijn
Willem de Kam
Yuro Moniz
Zineb Seghrouchni
Founder UVU
Founders Formafantasma
Director Fenix Museum
Founders Atlas of Shows
Co-Founder Pretty Soon
Architect at 2050+
Architect at OMA/AMO
Director Excelsior Foundation
Philosopher
Creative Director / Consultant
Co-Founder Heliot Emil
Brand Strategist & Store Designer
Founder Bureau Borsche
Creative Director
Furniture Designer
Director AMO at OMA
Initiator Housing Platform
Creative Director
Co-Founder ILL-Studio
Lighting Designer
Partner Studio Dumbar
Photographer
Ceramic Artisan
Founder DAR
SEASON 1
Akaar Amin
Abdelkader Benali
Aric Chen
Charlotte Thomas
Dennis Vanderbroeck
Inger Kameraat
Javier Arpa Fernández
Joost Grootens
Julian Mollema
Kim Heinen
Loes & Simone
Margreeth Olsthoorn
Nathalie de Vries
Paul Cournet
Piet Oudolf
Said Kinos
Sarah Schulten
Simone van Neerven
Telmo Pieper
Thomas Verdel
Founder Lack of Guidance
Author, Journalist, Program Maker
Director Nieuwe Instituut
Editor at De Architect
Spatial Designer
Strategic Organisation Consultant
Head ‘Building Audiences’ TU Delft
Graphic Designer
Founder Analogue Agency
Media Relations & Public Affairs
Founders Team Thursday
Margreeth Olsthoorn Fashion Store
Founding Partner MVRDV
Founder CLOUD & Chief Editor Capsule
Garden Designer
Contemporary Artist
Creative Strategy Consultant
Founder re.Bella
Imagemaker & (Mural) Painter
Director Moestuin Vollenhoven
CAPSULES: STORIES THAT MOVE
EXPLORE ALL FEATURED CAPSULES:
EXPLORE ALL CAPSULES:
This is not a podcast.
These are capsules of cultural memory.
SEASON
02
EPISODE
29

WILLEM DE KAM
Photographer
WEBSITE
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
EP TITLE
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
SPACE
In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.
SEASON
02
EPISODE
29

WILLEM DE KAM
Photographer
WEBSITE
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
EP TITLE
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
SPACE
In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.
SEASON
02
EPISODE
29

WILLEM DE KAM
Photographer
WEBSITE
On Human Behaviour, Football Culture, and Finding Freedom Behind the Lens
Willem de Kam is a Rotterdam-based photographer whose work sits between observation and participation. Trained in graphic design, he found freedom behind the lens — documenting human behavior in everyday rituals, from concert halls to city streets to football terraces. Known for his long-form study of Feyenoord culture, Willem photographs from the inside out, balancing empathy with distance. His images, books, and commissions explore identity, belonging, and the subtle choreography between chaos and control.
In this conversation, Willem talks about finding his medium, learning to see what’s already there, and why empathy matters more than access. He traces a path from low-light punk shows to documenting away days, explains how crowds shape identity, and why he prefers poetry over spectacle — the moments between goals. We discuss publishing as preservation in a scrolling world, working safely inside ultra communities, and the discipline of staying flexible. A story about patience, permission, and photographing people as individuals rather than a mass.
SPACE
CREDITS
PORTRAIT
PHOTOGRAPHERS
EP01: Boudewijn Bollmann
EP03: Ashley Rottjers
EP06: Liza Wolters
EP07: Lizzy Zaanen
EP09: Eva Roefs
EP10: Barbra Verbij
EP11: Robert Nel
EP22: Andras Ridovics
EP24: Ari Versluis
CAPSULES
FOR EVERYONE
YOUR VOICE THAT STAYS
A MEMO FOR THE FUTURE
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK
MOST COLLECTED CAPSULES
EP15. PIET OUDOLF
On Redefining Landscapes, Taking Risks, Craftsmanship and Intuition
556 DOWNLOADS



LISTEN NOW:
SPOTIFY
APPLE


EP20. PAUL COURNET
On Cultivating Communities,
Trusting the Process, and Creating Space for Others
578 DOWNLOADS



LISTEN NOW:
SPOTIFY
APPLE

EP01. JOOST GROOTENS
On a Self-Taught Approach:
Graphic Design and Teaching
441 DOWNLOADS



LISTEN NOW:
SPOTIFY
APPLE

EP09. AKAAR AMIN
From Grassroots to Game-Changers: Football, Fashion, and Resilience
394 DOWNLOADS



LISTEN NOW:
SPOTIFY
APPLE

EP02. SARAH SCHULTEN
On Building Creative Success:
Strategy and Branding
356 DOWNLOADS



LISTEN NOW:
SPOTIFY
APPLE
01 CAPSULES
PRIVATE TALKS. RECORD YOUR OWN.
COLLABORATE
WHAT WE AIM FOR
CAPSULES: SUPPORT THE JOURNEY
For events, lectures, or sponsorships.
EMAIL ME
PARTNERSHIPS: FIX YOUR STUDIO
You’re creative. Ambitious. But stuck.
GET STARTED
PLAYBOOK: CASE STUDIES
Learn and grow at your own pace.
ACCESS PLAYBOOK





























